Name-Your-Own-Price (NYOP) is a pricing strategy that lets buyers decide the final price they will pay for a product. The NYOP acts as a reverse auction where the sellers bid […]

America’s automotive industry has been dominated by American brands for many years, and throughout the period, has been challenged by foreign car makers as well. As early as 1992, as […]

Southern California (SoCal) is known for a lot of things such as its beautiful weather and natural attractions. However, did you know that Southern California is also one of the […]

Most industries worldwide have now digitally transformed or are currently doing so to accommodate their target customers’ needs. According to a multinational study by GlobalWebIndex, most consumers feel that they […]

Autonomous vehicles or self-driving vehicles have slowly started to rise for the past few years. Many people believe that self-driving cars are the future of human transportation, and with their […]

All car buyers have the option to either purchase or lease their vehicle, and both options have their respective benefits. The purchase or lease decision depends mostly on the buyer’s […]