Month: March 2021

car technology

Automotive Software and Technology: Where Is It All Going?

In the mid-20th century, cars were exclusively about hardware, and there was no challenge to that status quo. The “perfect” car was the one crafted with the most perfect physical […]

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20 4 10 rule

The 20/4/10 Rule: How Much Car Can I Afford?

Buying a new car as your first car is exciting as it allows you to shift from commuting daily to work to having your own daily driver outfitted with the […]

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gap insurance

What is Gap Insurance?

Insurance is a word that is never far away from any discussion of automotive matters. It’s something that we know we are legally bound to purchase for our vehicles. It’s […]

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buying new car

A Guide to Buying Your First Car

Buying your first car is certainly an exciting time. The rich marketplace with different marques, trims, and additional extras gives you the “kid in a candy store” feeling. Those same […]

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name your own price

Why “Name-Your-Own-Price” Model Works in the Auto Industry

Name-Your-Own-Price (NYOP) is a pricing strategy that lets buyers decide the final price they will pay for a product. The NYOP acts as a reverse auction where the sellers bid […]

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hyundai kia

Why More People Trust Korean Car Brands

America’s automotive industry has been dominated by American brands for many years, and throughout the period, has been challenged by foreign car makers as well. As early as 1992, as […]

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